QuickQuickOpenAI COO says ads will be ‘an iterative process’
AI-curated by Q²N · Updated February 26, 2026
OpenAI's COO, Brad Lightcap, emphasized that the integration of advertisements into their products will be an iterative process. He believes that if executed correctly, ads can enhance the user experience. Lightcap encouraged stakeholders to allow a few months for OpenAI to effectively roll out this new feature and assess its impact on the product. This approach suggests a careful and measured strategy in balancing user experience with monetization efforts.
- OpenAI COO Brad Lightcap discusses ad integration.
- Ads can enhance user experience if done correctly.
- Lightcap urges patience during the rollout phase.
- The process will be iterative and carefully managed.
- Stakeholders should observe the impact over a few months.
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