Microsoft has a new plan to prove what’s real and what’s AI online

Microsoft is addressing the growing issue of AI-enabled deception in online content. With instances of manipulated images and videos becoming increasingly common, the tech giant aims to develop tools that can help users discern between authentic and AI-generated material. This initiative comes in response to various high-profile cases of misinformation, including manipulated images shared by public officials. As AI technology continues to evolve, Microsoft’s strategy seeks to enhance digital literacy and trust in online information, providing users with the means to verify the authenticity of what they encounter on social media and other platforms. The company's efforts highlight the importance of combating misinformation in an era where AI-generated content is pervasive.

• Microsoft is developing tools to identify AI-generated content.
• The initiative responds to increasing online misinformation.
• High-profile cases of manipulated media have raised concerns.
• The goal is to enhance user trust in digital information.
• AI technology is evolving, making verification more critical.