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Gucci Criticised for 'AI Slop' Images Ahead of Major Fashion Show

AI-curated by Q²N · Updated February 26, 2026

Gucci is facing backlash on social media for its recent marketing campaign featuring AI-generated images, which many users feel do not align with the brand's luxury reputation. Critics have labeled the visuals as 'AI slop,' suggesting that they lack the quality and sophistication typically associated with Gucci's image. This criticism comes just ahead of a significant fashion show, raising questions about the brand's direction and the use of artificial intelligence in creative processes. The response from the fashion community highlights the ongoing debate about authenticity and craftsmanship in the age of digital innovation. As Gucci navigates this criticism, it remains to be seen how it will impact the brand's upcoming showcase.

  • Gucci's marketing campaign features AI-generated images.
  • Users on social media criticize the images as 'AI slop'.
  • Critics argue the visuals do not reflect Gucci's luxury reputation.
  • The backlash comes ahead of a major fashion show.
  • Debate continues over authenticity in digital creativity.
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