QuickQuickCheltenham hopeful of ticket-sale turnaround for festival after three years of decline
AI-curated by Q²N · Updated February 27, 2026
Ticket sales for the 2026 Cheltenham festival are showing improvement compared to the previous year, raising hopes for increased attendance at the upcoming event. The festival, set to begin on March 10, marks the second year under the leadership of chief executive Guy Lavender, who has implemented various initiatives aimed at enhancing the customer experience over the past 15 months. After experiencing significant declines in attendance over the last three years, the Cheltenham team is optimistic about reversing this trend and attracting more visitors to the showpiece meeting next month.
- Ticket sales for 2026 festival are up compared to last year.
- The festival opens on March 10, 2026.
- This is the second festival under CEO Guy Lavender.
- New initiatives have been introduced to enhance customer experience.
- There is growing confidence in reversing attendance declines.
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